An offer that users consider “ clear and simple”, “ rich in content” and “ always up to date”. GialloZafferano is considered indispensable by 62% of the interviewees: and a closer look at the image of GialloZafferano in the minds consumers shows that the main characteristic associated with the brand is its usefulness (66%), not only for the preparation of recipes, but also for the discovery of new products. In addition, 71% said they had consulted the brand in the last 3 months. In the top spot among the most popular food media brands is GialloZafferano: it is also top of mind, spontaneously cited by 34% of the sample and in first place also for assisted notoriety with 89% of preferences, an increase on the previous year. The main source of recipes for 72% of respondents is the web. 49% love to experiment with regional dishes and 24% try to introduce ethnic cuisine at home. The survey was carried out on 1,900 food buyers who experiment in the kitchen, taking into consideration magazines, TV programmes, websites and social media profiles that talk about food and recipes.Īn analysis of the habits of the sample shows that for 36% cooking is a great passion, particularly in the younger age groups, aged from 18 to 44. The best known, most consulted and indispensable in the kitchen: GialloZafferano once again confirms its position as the food media brand that is the undisputed reference point for Italians in the kitchen.These are the results from the latest research on the main publishing brands in the sector in Italy, promoted by Mondadori Media through the Mondadori Lab panel in collaboration with BVA-Doxa. Holdings of Directors and Statutory Auditors.Meetings of the Board of Statutory Auditors.Manager in charge of financial reporting.Control, Risk and Sustainability Committee.Remuneration and Appointments Committee.Internal control and risk management system.
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